The highly anticipated commercial launch of the new generation of mixed reality glasses represents a starting point for a new economic revolution in the world of e-commerce and digital marketing. Major global brands are preparing to transform their storefronts into
interactive 3D environments, allowing consumers to virtually preview and try products with extreme accuracy before making a purchase decision. Market reports expect this technology to significantly contribute to reducing purchase return rates and increasing overall sales volume, which will boost
profit margins for companies. Additionally, these new platforms will create innovative and unprecedented advertising opportunities, leading to the redirection of massive advertising budgets from traditional media and smartphone screens towards immersive mixed reality environments.
