The new international treaty regulating Deepfake technologies and AI content serves as a governing framework that will radically change the economics of digital media and content creation. Obligating platforms to implement digital watermarks will increase operational compliance costs for tech
companies, but simultaneously create a booming market for digital verification and authentication software developers. On the other hand, traditional content creators and publishing houses believe these regulations will protect intellectual property rights and restore value to original human content, after
the surge in automated generation threatened the collapse of advertising and content prices. The treaty sends a clear signal to investors that the era of unregulated AI growth has ended, and that legal and ethical compliance has become a primary
standard for evaluating the sustainability of tech companies.
