GoPro has announced a severe austerity plan involving the dismissal of 23% of its employees, clearly indicating the continued impact of the economic slowdown on hardware tech companies in 2026. The company suffers from intense pressure due to declining sales
and shifting consumer behavior, forcing it to slash operational expenses by millions of dollars. These layoffs are part of a comprehensive strategy to rely more heavily on artificial intelligence tools to optimize production processes and develop camera software, rather than
expanding human capital. This event reflects the prevailing trend in the tech sector toward a leaner, more efficient business model.
