The European Commission has initiated active enforcement of AI transparency regulations under the 2024 AI Act, establishing severe financial penalties for non-compliant entities. The framework obligates organizations to clearly mark AI-generated or synthetic media, including deepfakes, emotion recognition models, and
automated public text. Platforms must explicitly inform users when interacting with automated systems. Non-compliance penalties reach up to €15 million or 3% of total global annual turnover for commercial entities.
